Below is a post I wrote for discussion in my Mass Media and Behavior class about newspapers and their role in the digital age.
Newspapers like other old media formats has had to find ways to coexist and continue to be profitable in the digital age. The subscription and classified revenue models that newspapers subsisted on for decades is in rapid decline as subscriptions continue to drop because more and more people are getting their news from internet and TV.
With the growth of ebay and craigslist the money that newspapers would get from classifieds ads has been drastically decreasing as well as more and more advertisers are finding better success and higher engagement with internet advertising putting more strain on newspapers.
Today it was announced that the New York Post is going to close its bureaus in New York, Chicago and Las Angeles; another strike for newspapers. With the growth of the internet the number of news outlets has grown and the pace that information travels is something that Gutenberg could have never guessed. Even now the 24 hour news networks are having trouble keeping up with breaking news and more and more people are using twitter where breaking news can travel the globe in seconds. MSNBC has recognized this shift and partnered with a leading twitter account, “BreakingNews”, to share content and assets with each other.
The way that people access the news has also changed, RSS readers and search engines are huge sources for new content and News Corp has recognized an opportunity to profit. News Corp signed a deal with Microsoft and their new search product Bing.com that will give Bing exclusive access to indexing News Corp content. News Corp has been vocal in their opinion that search engines should be paying newspapers for access to their content and the deal with Microsoft told to be worth one hundred million dollars could be the first in a wave of print publications that begin to limit access to their content. Several newspapers have tried subscription models with minimal degrees of success.
There has been a rash of newspapers going out of business or consolidating, reducing competition and consumer choice in print, but blogging more a viable reality than ever. It’s odd, colleges are reporting an increase in the number of journalism majors yet regular jobs in the media are on the decline. There is a twitter account called “themediaisdying” all about reporting the painful death of old media. The opportunity is for journalists to dive deep into topics that interest them and they can become their own boss. A battle that has yet to be tried out in the courts is in matters of freedom of the press, where reporters need to keep secret their sources and the court system will someday have to create the water test of what nowadays can be counted as the press.
